Nielson/NetRatings has said they will no longer provide rankings on numbers of Web pages viewed on a Web site. What they are now going to count is total amount of time spent on the site and number of visits to the site. And then they interview comScore a competitor. What does all of this mean? [...]
How often have you come across members on the same team all striving towards the same goal fighting amongst each other? We see it every day especially with the political environment in Washington and we also see it in our personal and professional lives. In the end everyone loses, unless there is a "code of [...]
Is the little voice in your head telling you that this is probably going to be a bunch of bunk? Timothy Ferriss addresses some of the most common doubts and fears. “Do I have to quit my job or do I have to take risks?” No, on both counts. This book has a completely different perspective than most. [...]
One area that often gets overlooked in building businesses are the business development techniques in the actual face to face networking. Organizations like BNI and the Chamber of Commerce and Association Events work extremely well deploying business development strategies. There is a simple reason for this. It has to do with meeting the other person face [...]
I had the opportunity to interview Guerrila Marketing Expert Al Lautenslager and he gave me a real PR nugget. His suggestion is to capitalize on a current event opportunity by issuing a press release. For example, he explains about a guerilla marketing program that was a SNAFU here in Boston. As soon as this happend [...]
We’re a premier vendor in the Massachusetts Search Engine Optimization (SEO) Firm, PPC, Website Promotion Service" "http://www.marketingtool.com/channel/seo/b.508.g.19.html"> Massachusetts Search Engine Optimization (SEO) Firm, Website Promotion Service section of Marketingtool.com. I recently found this Web site and thought it was useful for locating the right resources in your locale in the marketing arena. Their concept and business [...]
I was in the local UPS Store today and someone made the comment that ‘isn’t it amazing how fast technology is moving today?’ And the other person replied that ‘the reason is that there really is no government regulation stifling the creativity or development.’ We can take for example a new product like an iPhone [...]
Probably one of the most unexciting subjects one can find is customer research. I would much rather write about and talk about getting your business on TV or in the front page of the Local Newspaper. Getting inside your customer heads is something that very few people ever do, but the ones that do are [...]
We are currently living in the age of refinement and innovation. As the world turns (sounds like a name of a soap opera) one thing is constant, change. And in the world of marketing and customer acquisition there are a lot of changes as well. It is getting more and more competitive to find customers, however [...]
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