I had the opportunity to interview Guerrila Marketing Expert Al Lautenslager and he gave me a real PR nugget.  His suggestion is to capitalize on a current event opportunity by issuing a press release.  For example, he explains about a guerilla marketing program that was a SNAFU here in Boston.  As soon as this happend he issued a press release, Guerilla Marketing Expert Available to Comment on Guerilla Marketing Promotion SNAFU.  Al got a call from MSNBC and was on television the next day, free exposure in front of millions.

If you like this idea there are several more in mass media insider Larry Emsweller’s course how to get on the 6:00 news.