When I was at Ad Tech in 2006 I knew Omniture was on to something very big, since they can predict what the user is likely to do.

The Web marketing ecosystem is cluttered with buzzwords, trends de jour and empty promises of ROI. This isn’t one of them. Omniture TouchClarity is a technology built on transparency, accountability and automation at every step. It’s designed for marketing executives who simply want to maximize the commercial value of their Web sites. It’s engineered to handle the needs of the world’s premier brands and highest ranking Web sites delivering significant returns through a fully-automated, real-time behavioral targeting solution.

http://www.omniture.com/products/behavioral_targeting/touchclarity