Archive for August, 2007
Top 10 Rules of Effective Green Marketing
This is from a long time friend and colleague at Green Team USA Hugh Hough. He has been marketing Green for over 14 years and before it was fashionable. Thank you Hugh.
10 Rules of Effective Green Marketing
by Hugh Hough
Seems like everyone’s going green these days. That’s great, at Green Team, we’ve been banging the environmental drum [...]
Microsoft Chief Executive Steve Ballmer said last month the Redmond software giant is “going to be an advertising company.”
Microsoft Chief Executive Steve Ballmer said last month the Redmond software giant is "going to be an advertising company." This is not a typo and it makes perfect sense. Microsoft is going where the money is, the source, the ADVERTISERS. Not only do they have distribution, eyeballs but they have intelligence behind the distribution. Again [...]
IBM Survey of Television Viewing Habits | Online Content Trends
It should come as no surprise that we are living in the age of refinement and innovation and the media is one place that is constantly experiencing a radical shift in viewer habits. Internet is equal to TV and will probably surpass TV at some point soon. This will impact advertisers, TV Networks and Ad [...]
Small Business Podcast | Seth Godin Interview
This is a podcast with Seth Godin being interviewed by John Jantsch of www.ducttapemarketing.com that many will find interesting. Seth is one of the early Internet entrepreneurs who is also an author of a new book called "The Dip" A little book that teaches you when to quit and when to stick. Seth talks about [...]
Advanced Retail Marketing Using Body Language for Brand Purchasing
This is taking retail marketing to a whole new level, watching consumers as they buy, then the interpretation of their body language. I guess that this could be added in as another factor for the Taguchi method or multivariate testing. Think about the amount of communication the body gives off and the amount of data [...]
Google CEO Defines Web 3.0
Google CEO Eric Schmidt was recently at the Seoul Digital Forum and he was asked to define Web 3.0 by an audience member. After first joking that Web 2.0 is "a marketing term", Schmidt launched into a great definition of Web 3.0. He said that while Web 2.0 was based on Ajax, Web 3.0 will [...]
Software Licensing Agreement – No Scrolling Necessary
Talk about innovation and stepping outside of the box these guys at Badware are taking the useless problem into their own hands by reporting on one company that has a two word End User Licensing Agreement for their EULA. Check this out http://blogs.stopbadware.org/articles/2007/08/08/no-scrolling-necessary
Madison Avenue Jumps On Board the Moving Train
"The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers and computer algorithms, the network will decide which advertising message to show at which moment to every person who turns on a computer, cellphone or — eventually — a [...]
About.com Segments into Online Advertising
About.com is owned by the New York Times Company. In early 2007 the New York Times introduced New York Times Small Business Section which makes a lot of sense since small businesses are the backbone of the US Economy. About.com offers a full suite of content deep in many different subject areas. This past week they [...]
Consumers Increase Their Power & the Integrity of Marketers
This is a shift that has been happening for the past decade and getting stronger and stronger each year. Marketers will have to deliver messages and backends that offer value and quality…..or else! This is a good article by Lynn Upshaw in Adage.com
In a world where buyers are continuously in touch with other buyers and [...]
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