Stuart Elliott of The New York Times and I met at the ANA CASIE Award event in Jacksonville in 1996 for my team’s work on IBM’s Kasparov vs. Deep Blue and we reconvened for a short chat in this podcast call. Stuart talks about the lines blurring between marketers becoming media companies and ad agencies becoming media companies across everything and every category in a totally changed landscape. Stuart comments on Microsoft’s CEO Steve Ballmer’s comments on the fact that he said in the Seattle Times, “Microsoft is going to be an advertising company.”
