This interview is about search engines for newbies.  Matt Cutts is one of the respected Search Engine Optimization experts in the industry.  Small Business owners who want a few tips from the Google Search Engine Spam Webmaster suggests that Google.com/webmasters is a good place to visit to find out more info on your web stats.  Google also has tools and checkers and a local business center where you can show up for free and provide your brick and mortar business address and contact info even if you don’t have a web site.  Cutts talks about the importance of a site map.  Matt Cutts talks about Google base and what is good for the users.  Cutts talks about indexing video’s on YouTube and Google video.