In this video interview with Phil Leigh of Inside Digital Media he articulates what it will be like for the TV viewer in the future.  Your Television will be connected to the internet and the ads will be "overlayed" or what I like to call "embedded" into the content.  What is really exciting about this is that the TV expereince will be a lot more like viewing a DVD, no disruptive commericals, ability to jump to specific topics and a much more user friendly experience.

Just before the Democratic primaries in Ohio and Texas, Clinton and Obama had yet another televised debate. It started at 9:00PM EST and I just wasn’t interested in staying up to watch the whole thing. However, the next morning the online edition of The New York Times had the entire video available in a clever package.

First, there were no disruptive commercials, so the maximum viewing time was cut to one-hour-and-fifteen minutes.