Archive for April, 2008
Brightkite Social Networking GeoTargeting Location Based Community
Brightkite is a new social networking location based community. We know that marketers will love this technology. We also know that in the wrong hands it can be like a stolen identity, however worse because the person(s) know your exact moves. This is akin to the Coast Guard tracking a vessel on the open seas [...]
Social Media End Game: Lead Generation
In this article from Mediapost Gary Kreissman talks about how lead generation is the poster child for accountability. What is so attractive about social media marketing is we have a large enough net to capture the users we just have to convert enough of them into qualified leads then start the autoresponder and follow up marketing [...]
Social Media Word of Mouth Marketing Has Impact
In this "new study" it is apparent that anyone like myself who has a blog or knows how to type can talk about whatever they want. There is no break through data here, however here it is again incase you haven’t seen it. Here in lies the challenge and the opportunity. The challenge is some [...]
Consumer packaging yogurt is 25% less
In April 2008 Columbo yogurt owned by General Mills has reduced the size of their product by 25%. Their yogurt containers went from 8 ounces to 6 ounces. It seems to me the price stayed the same. If you look at a picture of the containers side by side they don’t look like a 25% [...]
Social Media Networks Merge with Mobile Networks
RIM reported last week at CTIA 1,000,000 users downloaded the Facebook application on their Black Berry smart phones. I think that this is a trend that will only gain momentum.
Google Showing Drop Down Results Numbers
In the www.google.com home page they are showing (ie.) numerical 100,000 results next to the words on the right. Are they testing or rolling out? We will have to see. I like it.
Web 4.0? Grid Technologies Particle Accelerators Revolutionize Society?
We are living in exponential times. We will see the impact of these times in our lifetime. Check out Shift Happens for openers.
I know nothing about grid technologies and particle accelerators however when I read this article I took notice since it just very well could be something profound. Any time someone says "revolutionize society" [...]
Mobile Advertising and Internet Advertising Revenues Growth
While the rest of the country might be in a recession digital advertising is growing significantly according to several research publishers. We will probably see some new refined data points coming out of AdTech in San Francisco April 2008. Mobile advertising and internet with social media offer significant measurable advertising opportunities for companies.
A new research report [...]
Digital Economy in Uncertain Times
In this April 4th 2008 article in Mediapost there is an interesting passage that appears to be a quoted opinion of an unknown source from Gartner.
Dealing with "uncomprehending senior managers," digital executives "have a duty to convince them not to be distracted by penny-pinching measures in the face of short-term market conditions, but to embrace [...]
Department of Education and Teachers Unions = Failing Grades
If you are a member of a teachers union or part of the US Department of Education, a parent or a student you will want to hear this podcast. On March 2nd 2008 an interview with Teachers Unions Exposed highlighted the problems with the education system and teachers unions.
Transcript of the speed learning and speed reading [...]
UnPlugged Mass Media. Internet consultant, small biz publisher. Social Lobbyist. Bring companies to market. I help guide and assist people 
