Archive for May, 2008
Microsoft Yahoo Deal Implodes
As with any big deal there comes a lot of risk. Now that the impending deal won’t get done what is next? Microsoft had a better BATNA (better alternative to a negoitated agreement). We will find out what that is in the coming weeks and months. Look for Microsoft to aggressively go after the mobile [...]
Mobile SMS SOS Texting Saves 2 Souls This Week
This past week there were two stories about 2 individuals who were bailed out, one by the cops (OMG "I think were being robd Im hiding help me!") and the other by his friends who was confined in an Egyptian jail.. James Karl Buck helped free himself from an Egyptian jail with a one-word blog post [...]
Premium brands command full price
In this post about Proctor and Gamble not getting their typical discounts that a big marketer usually sees in the agency and media circles it proves to be an interesting paradox. If Google discounts their PPC then they go down the slippery slope of negoitating with every other "volume client."
Google is certainly a premium brand [...]
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