Advanced Retail Marketing Using Body Language for Brand Purchasing
This is taking retail marketing to a whole new level, watching consumers as they buy, then the interpretation of their body language. I guess that this could be added in as another factor for the Taguchi method or multivariate testing. Think about the amount of communication the body gives off and the amount of data that can be captured and manipulated if in the right hands.
Why do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and chocolates? It’s hardly happenstance, according to a new study by The Nielsen Company. Nielsen’s study of shopper behavior shows that consumers present distinct shopping modes at the supermarket that dictate what ends up in their grocery bags.
http://us.acnielsen.com/news/20070815.shtml
Don’t miss any of my future articles! Subscribe to this blog by RSS or by e-mail. Let’s also get acquainted on my About and Contact pages.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Internet consultant, small biz publisher. Social Lobbyist. Bring companies to market. I help guide and assist people 
