How a great brand positions itself. What happens when your brand suffers neglect? He talks about how to do this and not using the benefits to enhance the brand. Probably most of us sell a commodity. Steve talks about how Nike honors great athletes and honor great athletics. This is a huge difference than talking [...]
According to Wikipedia 115.8 million (August 2011) Linked In members have a posted their business profiles on the site. This can be a huge potential asset to your network. What if there were a really short and sweet way to use Linked In and get the most out of it without having to read a [...]
When I was mailing millions of direct mail pieces every month back in the 1980’s it was kind of like the equivalent of the web in the late 1990’s, hot! Now it has been almost a couple of decades and the USPS is taking their lumps. They too have a business to run. They do [...]
Often when we search the web we want to go back and find the same result only to find that it has disappeared. I read somewhere that 80% of our purchases are local within a 20 mile radius of our homes. I’m working on a few Local Search Optimization projects and I often “consult” or [...]
One of the best ways to rank for results is to add high quality relevant content to our websites. It is often we are writing blog posts like this and adding articles with keywords associated with the things we want to rank for. But one of my favorite ways to rank for key terms is [...]
Being a website consultant and building a lot of different websites we want to do a couple of things so that we can add value to the user experience. We want to add compelling content and we want to be able to attract enough incoming links so that our content will rank in the SERP’s [...]
We shall soon find out. We are trying to push the envelope a little more than the norm. We recently completed a video for a resort in St. Martin. We think it is tastefully done but we will let you be the judge of that. SpeechRep Media provides end to end onsite, on location, video [...]
Here is some data I pulled from a Perry Marshall website. While it might not be 100% accurate the numbers are probably within some of the Facebook ballpark estimates. If these assumptions are remotely true then they are extremely impressive for Facebook. Facebook now has close to 700 million users 50% visiting each day 365 [...]
I saw this post on Facebook from my friend David Bullock. I felt it was an interesting question that deserved more than a radio button click. The question is what is your primary method for acquiring customers? Social Media Referrals and Networking Speaking Offline Contacts Search Engines First we have to look at who this [...]
Want to know how to write compelling content like a online professional? I found this document on ProBlogger.com. One of the things I do for a living is help people with their SEO. This document says it as well as any document I have read in the recent past. Doing what Brian suggests will make [...]
