How a great brand positions itself. What happens when your brand suffers neglect? He talks about how to do this and not using the benefits to enhance the brand. Probably most of us sell a commodity. Steve talks about how Nike honors great athletes and honor great athletics. This is a huge difference than talking [...]

Fragile Business Models – Small Appliance Manufacturer Feels Some Pain We don’t have to look far to see businesses that were here yesterday and gone today.  There are so many outside factors that play a role in how businesses succeed and fail.  I have a client who is in the small appliance business (they would [...]

SEO is for businesses that want a long term solution for visibility and website traffic on their website.  The key phrase in the previous sentence is “long term.”  SEO is like visiting your Dad’s investment advisor who says that investing in the stock market benefits the investor in the long term, not the short term.  [...]

I heard your webmaster was hit by a bus last night. Your good old website is about to undergo a transformation and so are you. I just got the news that your webmaster was hit by a bus and is no longer with us. You know that sinking feeling when you “get the news” that [...]