LinkedIn Marketing – A power user’s guide to LinkedIn’s 115.8 million members

According to Wikipedia 115.8 million (August 2011) Linked In members have a posted their business profiles on the site. This can be a huge potential asset to your network. What if there were a really short and sweet way to use Linked In and get the most out of it without having to read a [...]

Local Search Optimization – How Google Places Saves Your “Places”

Local Search Optimization – How Google Places Saves Your “Places”

Often when we search the web we want to go back and find the same result only to find that it has disappeared. I read somewhere that 80% of our purchases are local within a 20 mile radius of our homes. I’m working on a few Local Search Optimization projects and I often “consult” or [...]

Google + Drives Traffic

Google + Drives Traffic

Chris Brogan just posted this on Google + and the good news it is driving more traffic to his site and all of our sites. However, keep in mind he is probably working Google + a lot more than Twitter or Facebook right now. If you want an invitation to Google + just send me [...]

Business Models Stock Photos and Professional Photographers

Business Models Stock Photos and Professional Photographers

Being a website consultant and building a lot of different websites we want to do a couple of things so that we can add value to the user experience. We want to add compelling content and we want to be able to attract enough incoming links so that our content will rank in the SERP’s [...]

Fragile Business Models – Small Appliance Manufacturer Feels Some Pain

Fragile Business Models – Small Appliance Manufacturer Feels Some Pain

Fragile Business Models – Small Appliance Manufacturer Feels Some Pain We don’t have to look far to see businesses that were here yesterday and gone today.  There are so many outside factors that play a role in how businesses succeed and fail.  I have a client who is in the small appliance business (they would [...]

Who is SEO for?

SEO is for businesses that want a long term solution for visibility and website traffic on their website.  The key phrase in the previous sentence is “long term.”  SEO is like visiting your Dad’s investment advisor who says that investing in the stock market benefits the investor in the long term, not the short term.  [...]

What is Your Primary Method for Acquiring Customers?

What is Your Primary Method for Acquiring Customers?

I saw this post on Facebook from my friend David Bullock.  I felt it was an interesting question that deserved more than a radio button click.  The question is what is your primary method for acquiring customers? Social Media Referrals and Networking Speaking Offline Contacts Search Engines First we have to look at who this [...]

Sorry to hear the sad news about your webmaster…

I heard your webmaster was hit by a bus last night. Your good old website is about to undergo a transformation and so are you. I just got the news that your webmaster was hit by a bus and is no longer with us. You know that sinking feeling when you “get the news” that [...]