Jim Peake
Online is Going Offline in Retail – Yelp Ruh-Roh Transparency
I was at Whole Foods yesterday and I noticed that the posted very large window logos of Facebook and Twitter right on their entrance doors. I was like wow! This social media thing is really now a train that has left the station. In today’s news on TechCrunch they reported that Google [...]
Financial Services Rant: What is Insurance Today?
I’ve been thinking. I was born in 1958. I remember a time when insurance meant the following:
Def. of insurance according to Merriam-Webster
1 a : the business of insuring persons or property b : coverage by contract whereby one party undertakes to indemnify or guarantee another against loss by a specified contingency or peril [...]
Marriott, is Corporate Branding a Major Turnoff?
I could not help but respond to this travel article about Marriott. As they acquire new independent hotel properties they feel that making them “appear” as independent but managed by Marriott headquarters is the route they have selected, are they not?
I have a lot of respect for Marriott. As a matter of fact [...]
Small Businesses Create New Jobs
When I saw this interview with Barack Obama I was very pleased to see our government finally recognizing the economic engine of our country, small businesses. As he says small businesses have created 65% of all new jobs in the past decade and a half. With numbers like these why hasn’t government been [...]
Insights from a Wooden Jigsaw Puzzle
I met Jim Ayer, a wooden jigsaw puzzle maker of J.C Ayer & Co. a few months ago through my son who wanted to stop by his Wooden Jigsaw Puzzle work shop here in Marblehead, Massachusetts. (He has a big wooden jigsaw puzzle piece outside his business as his sign and that attracted us [...]
Good CRM vs. Great CRM – “I Need a New Cell Phone ASAP”
Recently I’ve been going through a personal and a professional “re-org.” I’ve been meaning to write about the CRM subject for some time now. I recently attended an all star business event at Harvard called Gravity Summit. The event promoters pulled in top talent from many different companies, sort of like a [...]
Lead Generation Investment of Testing – Video SEO, PR, Newsletters etc
I’m currently working with several different companies in a few different industries, Healthcare, Software, Education and Small Appliances. Each industry has their own language and their own differentiation. At the same time there are many commonalities. All of these businesses are looking for qualified leads or qualified prospects to do at [...]
Consumer Products Squeeze Consumers – Big Squeeze on Mustard and Yogurt
The Big Squeeze
It seems like the consumer products that aren’t loaded with sugar or corn syrup are getting smaller and while the products loaded with corn syrup are being supersized here in the USA. I’m having a little trouble making the financial sense of it all. In the last week or so (Aug. [...]
The Problem with SEO
Here is a simple way to look at SEO. Relevancy.
Basically Google cares about 2 things in the SEO game:
1. Writing great content
2. And quality inbound links to your site
Having been on the Internet since the mid 1990’s I’ve seen a lot of stuff come and go. As soon as something gets hot i.e. Facebook [...]
How a CEO Can Play in the SEO & Social Media Sandbox
I was asked by Businessweek to write this article for their web site.
How CEO’s Can Play in the SEO & Social Media Sandbox, by Jim Peake
Leveraging Search Engine Optimization (SEO) and Social Media (SM) is something that everyone at a business can participate in. There is a hidden and vitally important role [...]
UnPlugged Mass Media. Internet consultant, small biz publisher. Social Lobbyist. Bring companies to market. I help guide and assist people 
