Consumers Increase Their Power & the Integrity of Marketers
This is a shift that has been happening for the past decade and getting stronger and stronger each year. Marketers will have to deliver messages and backends that offer value and quality…..or else! This is a good article by Lynn Upshaw in Adage.com
In a world where buyers are continuously in touch with other buyers and claims are publicly deconstructed by anyone and everyone, marketers’ toughest job may be to simply convince buyers that they speak the truth. In such a world, marketing integrity is not just a virtue; it is a driver of choice.
http://adage.com/cmostrategy/article?article_id=119546
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Internet consultant, small biz publisher. Social Lobbyist. Bring companies to market. I help guide and assist people 
