IAB Defines E-Mail Campaign Performance Metrics
Here is a document and a well rounded definition of E-Mail Performance metrics. The distinction between this post and the post I did regarding the Nielson/NetRatings is that Nielson is removing metrics instead of being inclusive. IAB delivers and defines these E-mail metrics is a basic manner that most everyone can understand.
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Internet consultant, small biz publisher. Social Lobbyist. Bring companies to market. I help guide and assist people 
