IBM Survey of Television Viewing Habits | Online Content Trends

Posted at August 23, 2007

It should come as no surprise that we are living in the age of refinement and innovation and the media is one place that is constantly experiencing a radical shift in viewer habits.  Internet is equal to TV and will probably surpass TV at some point soon.  This will impact advertisers, TV Networks and Ad Agencies in a big way.

"Given the rising power of individuals and communities, media and entertainment industry players will have to become much better at providing permission-based advertising and related consumer-driven ratings services."

Consumers in a Multiscreen World: A new global IBM survey shows the TV and the Internet are on equal footing as entertainment sources.  http://www-03.ibm.com/press/us/en/pressrelease/22206.wss 

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