Usless E-mail Marketing by a Major Airline

For the past few years I have been a frequent flyer MileagePlus on United Airlines, however not lately.  I live in the Boston area, they know that…..please take note the airport code is BOS.  I can’t figure out why they market United E-Fares flights from places like Boise (BOI) to San Francisco (SFO) to me?  Do they know something I don’t?  Even worse than that they don’t even offer me a single flight from my home town.

Two things might be going on here.  One, they don’t care and the marketing person is clueless.  Two, their e-mail communications software package can’t produce dynamic database driven e-mail newsletters.  I have a feeling it is number one, because I believe the technology exists.

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