Why do I do what I do? Why did I choose the Internet space for a living? Why do I find it fascinating? Why do I love it? These are a few of the open ended questions that I will attempt to answer succinctly and authentically. Here goes.
Early in my career I was in the graphic arts, four color printing to be exact, web offset printing to be more specific, and to those that need to know the truth I was in the junk mail business. Yes sirree. Good old direct mail. I was ADD and ADHD long before it was fashionable and there were any labels attached to it. Now there are drugs for these conditions, but I don’t use them and never have. Back in the day (Early and Mid 1980′s) direct mail was equivalent to what the Internet is today. It was big and it was growing.
I had some large clients. I watched them. They tested small mailings. Many failed. A few succeeded. The ones that succeeded they did these huge “roll outs.” A “roll out” for me turned into a huge press run. Sometimes millions of pieces of brochures, magazine inserts, direct mail packages and coupons. After a dozen or so years the industry got more and more competitive and there were only so many ways you could fold and cut paper and attach perfume scents and scratch n sniff and die cuts to it. I saw the “writing on the wall.” We were just trading dollars for small margins.
I was fortunate to have an office right next door to some talented engineers freshly minted out of college. We started a small computer graphics and animation firm back in the day when morphing was big on MTV. We created digital images using Silicon Graphics Systems and 3-D modeling software. The Internet was gathering momentum. I saw the direct response potential. My partner and I split apart, he stayed with the graphics and animations and I went into the Internet. We even discussed going into the porn business back then but neither of us really had the passion to go down that route, but it probably would have been very lucrative. (Especially if you know how to manipulate images).
Here’s what I love about the Internet, it is just like fishing. Sometimes you get lucky sometimes you don’t. But after a while you learn how to navigate the treacherous Internet waters and specialize going after certain types of fish. You learn where they go, what they do, why they do it, when they do it and what they like to eat. And you track where they are and what they do and when they do it and you measure and do it again and again until they move, and you follow them and see if they want the same bait. Sometimes they do sometimes they don’t.
I left out a few details along the way and I’d be happy to fill you in but that was the short version, I can assure you it was not boring.
This is what I do.
Jim Peake helps people and companies get their products or businesses to market, some consider me an internet marketing consultant, a market maker or an outsourced sales and business development expert with deep knowledge in internet advertising and marketing. I am also an entrepreneur and small business owner based in Marblehead, Massachusetts 20 minutes from Boston’s Logan Airport.
Current strategic consulting and technical marketing engagement with Treatment Centers Online Directory providing advertising and strategic planning and consulting.
Addiction Treatment Marketing and Management Consulting services.
America in Rehab 2010 North American Tour to visit dozens of Rehabs over a two month period, seeking sponsorship.
Malibu Drug Rehab
Current engagement in sales, marketing and management consulting with MyRoar a NLP Natural Language Processing Search Engine
Financial Literacy strategic web consulting and SEO Teaching Personal Finance
Current engagement with Eric Woodroof, PhD. of Profitable Green Solutions providing solutions of global warming so companies can be green and profitable.
Current strategic consulting and technical marketing engagement with Drug Rehab Online Directory providing advertising and strategic planning and consulting.
Current online strategic engagement with private treatment center Eric Clapton’s Crossroads Antigua.
Current online strategic engagement with Online CEU provider in the addiction treatment industry Recovery View.
Origins Recovery Texas Drug Rehab Center in South Padre Island is a Texas Drug Rehab for men. Web development and online lead generation, DR radio advertising lead gen and much more.
Safe Harbor Treatment for Women – Long Term Drug Treatment Centers in California – Web site consulting, link building, online video syndication, web design and web development integration. Drug Addiction Treatment for Women Video.
SEO, lead generation, web development and marketing engagement with Christian drug treatment center Transformations Treatment.
SEO and lead generation marketing engagement with Interventionist Services.
SEO and lead generation marketing with Family First Intervention.
Current engagement for online development Genesis House Florida Drug Treatment
Current engagement with Pia’s Place for SEO and Web strategy Women’s Long Term Addiction Treatment
Current project helping entrepreneurs and small businesses in a mentoring podcast type format with My Success Gateway.
Online video syndication with a Direct Response Television Advertising Agency in Boston, Massachusetts.
In the Internet business since 1994, interviewed on National Fox News, Forbes.com, Wall Street Journal, Massachusetts Local Newspaper Feature Article in Business, catalyst for putting the Internet on the front page of every newspaper in 1997 when I sold the Web event Kasparov vs. IBM’s Deep Blue Chess Challenge. Have been interviewed on multiple radio stations around the USA with the entrepreneur and small business social networking web site My Success Gateway, LLC
Speechrep is a strategic and tactical direct sales arm consultancy that provides businesses management consulting and lead generation revenue and recurring revenue quickly in 30 minutes or 30 days.
Market Segments
Advertising and marketing, healthcare, wireless, telecom, training and education, publishing, consumer packaging, DRTV, self help and personal development, small business, local and Federal Government markets.
Businesses that have high quality products or services with at least a couple of strong differentiators that large companies, niche markets and the consumer markets can leverage is our specialty.
What I can bring to the table is a perspective that might not have been considered before that you can enhance or improve with just a few tweeks and not spend a lot of time and money to get some significant results.
Short list of clients: United States Federal Government, Valero Energy, United Parcel Service, Pepsico, Danbury Mint, Readers Digest, Consumers Union, Novartis, Equifax, IBM, Oppenheimer, Prudential Securities, Aon Insurance, America Online, Dreyfus Service Corporation, Hewlett-Packard, P&G, Tribune Companies etc.
